Programme Objectives and Courses

  • Identifying events and determining corresponding control measures.
  • Programming events in such a way that operational information is transferred.
  • Supervising the management of Events, Conferences and Exhibitions.
  • Forming the base of many routine activities in operations.
  • Providing a basis for service assurance, reporting and service improvement.
  • To differentiate between an alert and an event in the Event Management Process.
  • Supervising the work in the Department of Hotel Management.
  • Knowledge of the basic concepts related to the science and art of planning and managing events and conferences.
  • Recognize the importance of industry events, conferences and exhibitions.
  • Identify the types of events, conferences and events.
  • Mastering planning skills and effective preparation of conferences and exhibitions (before - during - and after) the meeting.
  • Identification of the methods of determining the budget of the conference or effectiveness.
  • Mastering the use of means of communication and modern technology in the organization of events, conferences and exhibitions.
  • Identify the principles of protocol and etiquette in conferences (receiving / giving gifts ... etc).
  • Identify the mechanisms for applying the rules and bases of protocol and protocol and the methods of reception of official guests and visiting delegations.
  • Identify the art of dealing with the media in events and conferences.
  • Address local and international experiences in organizing conferences and exhibitions.

Programme Details

This program is designed to provide trainees with practical knowledge and practical skills in managing, organizing, and managing various types of events and events. As well as how to market events and events through modern marketing and promotion methods and focus on logistical and practical skills to hold events and events. The degree awarded to the graduate is: Diploma in Events, Conferences and Exhibitions Management for two years with practical training.

  • Age “ 18 – 33 “.
  • High School graduates.
  • Aptitude Test “ HRDF “.
  • Gosi Clearance Proof .
  • Proof of not receiving any subsidy from HRDF.
  • Health fitness.
  • English entry level.

  • Mode of delivery: Face-to-face, blended learning platforms, online, research, student centered learning, tutorials, lecture, presentations, assessments, project-based assignments, and applied learning.
  • Final assessment: Written/Practical exams and final projects.
  • Graduation requirements: 60%.
  • Total contact hours: 2200 - 2300 hours full-time.
  • Duration of program: Academic Study: 18 Months and Work Placement / Internship: 6 Months.

Students who successfully complete the program (academic study and work placement/internship) will be awarded with the Certificate in Events Management Diploma by HTMi. Saudi Arabia – Higher Institute for Tourism & Hospitality.

  • Principles of Hotel Management.
  • Principles of Tourism.
  • Principles of Hotel and Tourism Marketing.
  • Principles of Human Resources Management in Tourism.
  • Principles of Accounting Management in Tourism.
  • Restaurants, Conferences and Events Management.
  • Food & Beverage Management.
  • Events Design Techniques.
  • Tourism Security.
  • Crisis Management in Events and Occasions.
  • Logistic Operation Management.
  • Food Safety.
  • Public Relation in Events, Conferences and Exhibition.
  • English Language in Hospitality.
  • Communication Skills in English.
  • Customer Service and Protocol.
  • Graduation Project.
  • Field Training.

Course is a two years program, 2208 training hours

Graduates build applicable skills through knowledge in Events, Conferences and Exhibitions management coupled with a broad education and awareness of skills and attitudes which will prepare students for responsible leadership roles in the hospitality industry.