Programme Objectives and Courses

  • Qualifying the trainee to work in marketing.
  • Provide educational and training opportunities for students.
  • Preparing qualified national cadres in marketing.
  • Career and personal development through meeting the wishes of workers in this field in the private and government sectors.
  • Deal with the final consumer and the industrial buyer.
  • Participation in the management of distribution outlets.
  • Carry out the salesman's motto in sales communications.
  • Display products in distribution outlets.
  • Participate in conducting market studies and marketing research.
  • Sales performance through the electronic network.
  • dentify core concepts of marketing and the role of marketing in business and society.
  • Knowledge of social, legal, ethical and technological forces on marketing decision-making.
  • Appreciation for the global nature of marketing and appropriate measures to operate effectively in international settings.
  • Ability to develop marketing strategies based on product, price, place and promotion objectives.
  • Ability to create an integrated marketing communications plan which includes promotional strategies and measures of effectiveness.
  • Ability to communicate the unique marketing mixes and selling propositions for specific product offerings.
  • Ability to construct written sales plans and a professional interactive oral sales presentation.
  • Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.

Programme Details

The Marketing & Retail Diploma is designed to prepare students who are interested in a marketing and/or marketing management career. The marketing concentration prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong understanding of retail & marketing business, concentrated knowledge of marketing theory and its technological applications, a degree of specialized expertise in one or more specific functional marketing areas. Some of the topics studied include advertising, product development, market identification, consumer research, retailing, sales, industrial marketing, marketing management, and marketing strategy, distribution outlets, customer service and consumer behavior, e-marketing applications.

  • Age “ 18 – 33 “.
  • High School graduates.
  • Aptitude Test “ HRDF “.
  • Gosi Clearance Proof .
  • Proof of not receiving any subsidy from HRDF.
  • Health fitness.
  • English entry level.

  • Mode of delivery: Face-to-face, blended learning platforms, online, research, student centered learning, tutorials, lecture, presentations, assessments, project-based assignments, and applied learning.
  • Final assessment: Written/Practical exams and final projects.
  • Graduation requirements: 60%.
  • Total contact hours: 2200 - 2300 hours full-time.
  • Duration of program: Academic Study: 18 Months and Work Placement / Internship: 6 Months.

Students who successfully complete the program (academic study and work placement/internship) will be awarded with the Certificate in Marketing & Retail Diploma by HTMi. Saudi Arabia – Higher Institute for Tourism & Hospitality.

  • Principles of Marketing.
  • Principles Sales.
  • Technical English “1“.
  • Technical English “2“.
  • Consumer Behavior.
  • Customer Care.
  • Market Analysis.
  • Communication Skills.
  • Point of Sales Techniques.
  • Business Correspondence.
  • Market Study.
  • Accounting & Cost Controlling.
  • Marketing Applications.
  • E Marketing.
  • Supply & Demand.
  • Retail Functions.
  • Products presentation Art.
  • Graduation Project.
  • Field Training.

Course is a two years program, 2070 training hours

Graduates build applicable skills through a variety of internship opportunities, and our graduates find positions in sales, Logistics, research, advertising and promotion, upselling, management and consulting….